Source – myadsl.co.za
Effective Measure released new statistics related to the South African online market, which showed massive growth in local website traffic.
Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the company’s new “South African Digital – By The Numbers” research unique browsers increased 76% over the last two years.
In March 2014 Effective Measure recorded 27 million unique browsers to South Africa’s top websites, up from 16 million two years ago.
There was also an increase of 68% in page impressions – up from 486 million in March 2012 to 815 million in March 2014.
The big story in South Africa is mobile. Mobile websites saw an increase of 274% in site impressions over the last two years.
The following infographic gives an overview of the website traffic growth in the country over the last two years.