One of the comments I received today was about how easy it is to view spartydesigns.co.za on a mobile phone. The reason for that is something called responisve web design (RWD).
So what is RWD ? In the most simple terms , it enables you to view web content from any device and adjusts the content according to the device screen or resolution. For example from a mobile or a tablet or a PC. Many people don’t open their browsers completely, instead they prefer to keep it open partially. Previously you would miss part of the site like the borders when you make your browser smaller, with RWD the screen automatically adjust as you resize. See below examples of 3 different size veiws on spartydesigns.co.za and how the screen is adjusted to it.
So why the need for RWD ? If you look at the history of web design you will see there has been some major changes , gone are the days of static websites where pages where just filled with info. Web2.0 saw how your site can be interactive, social media sites mushroomed all over and with this demand the web went mobile. For every website there was suddenly a need for a mobi site , or one that fits tablets and in the case of tablets there is 11inch , 7 inch etc. So do you cater for all ? Do you concentrate on just one section of the market? Luckily smart phones like the iPhone and Samsung S3 came out with high resolutions. The desire to view websites in its mobi form became as appealing as snow in Alaska.
Just have a look around you and see who is using smart phones vs who is not. The rapid preference of tablets and smartphones over PC’s coupled with the increasing Mobile Data affordability is feeding a connectivity hungry public to have internet access in the palm of their hands. RWD makes that experience much more pleasant and seamless for the end user and the web publishers
As Ethan Marcotte, the author of Responsive Web Design, explains, “Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to ‘design for the ebb and flow of things.’ 2013 is the year of Responsive Web Designs !