Salaams people as they say here from the Cape Flats !
Sulaiman is my name and technology is my passion. Today I want to speak about Search Engine Optimization or as they call it simply SEO.
Wikipedia defines it as “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”
Sooooo in other words…..huh ? Basically “in Laymans Terms” it means that SEO is when you type in something in google or yahoo(who uses this anyway) then the results you see are the websites that uses SEO the best. If for instance you have a website about your business and your business is selling cars in Cape Town and lets say you specialize in selling BMW’s.
So when someone in Cape Town is looking to buy a BMW and search on Google then your website should be in the top 10 search results , that’s when you know your SEO is working. Research shows that most people only look at the first 2 pages of search results before they find what they want or they redefine their search parameters. SEO can mean the difference in potential sales vs just a static website that you have to tell people about and lets face it , whats the use of having a website if it does not generate business or awareness of your product ?
So don’t be scared when you see SEO or when developers use the words like optimized. The technical side of how and where does not matter to the end client , the proof is in the pudding and in this case the pudding is a Google search result.
Luckily in today’s world , Search Engine Optimization is not that difficult to achieve and we at Sparty Designs include it in your website.
Happy Reading , till next time
PS – Drop us a line at firstname.lastname@example.org if there are any specific topics you would like me to discuss or write about